Only place I go for reviews

Can businesses remove their bad reviews, yes sometimes, however if you are educated you can read thru crap, know what is a true complaint, or a true positive review... I dont just accept stars... I look at pics that OTHERS have posted, not from the business owner... For small businesses this is a great place to check, because only they dont pay for the expensive monthly fee Yelp can charge for their "service"... If a small biz has 7-10 reviews all 3-5 stars, then Im gonna check it out myself... If it has 2 reviews, then most likely the people who frequent dont use Yelp or dont find it important to leave a positive review... So I like Yelp, its easy to use and I feel for the most part the reviews are fair.

Mind numbing fun about Yelp: Food, Delivery & Reviews, v10.16.0